Ethos, Pathos, and Logos

Ethos, pathos, and logos are 3 main persuasive tools discussed in class and by Heinrich in chapter 4 in "Thank You For Arguing". These are described as Aristotle's Big Three, ethos or argument by character employs your credibility and knowledge. Logos is an argument by logic or evidence and reasoning to use what your thinking, while pathos appeals towards emotion, beliefs, or conviction. 

Heinrich applies these persuasive tools to try and convince his son to not wear shorts during winter. However, his son disagrees with him, and Heinrich begins using ethos to persuade his son by using a "stern father act" but fails miserably. Then he applies logos into the mix by pulling up his pant legs and acting silly in front of his son and still ends up losing. Finally, Heinrich uses pathos and makes a deal with his son, they both come out happy. These three tools are embedded in our day to day lives and are used to appeal towards our audience's emotion and logic while taking control of the argument.